Latafah

Origin & Heritage: Lattafa Perfumes is a fragrance house based in the United Arab Emirates. �
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History: Founded by Shaikh Shahid Ahmed (and a co-founder) with a vision to make luxurious-style perfumes rooted in Arab/Oud tradition but more accessible. �
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Name Meaning: The name comes from Arabic — Latif means “kind/gentle” and Lateefa means “pleasant.” �
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Scale & Reach: It's a family-run business now in its 3rd generation, with over 3,000 employees. Lattafa has a huge portfolio — more than 2,000 products, from mass-market to high-end collections. �
Lattafa Perfumes
Market Position: Known for “affordable luxury.” It leans heavily into traditional Middle Eastern scent profiles (oud, amber, spices, resins), while also offering modern interpretations. �
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Popularity: The brand has gained a lot of traction — particularly on TikTok — among younger fragrance lovers. �
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